Tag Archive for brain


Everybody knows there is a thousand ways to learn one thing, but very often either these ways are wrong or you don’t follow them properly.

In this article, I want to show you how you can do to meet your goal (which, in that case, consists in understanding a new thing).

The first step is to set your goal itself, so you can focus on what you want to achieve.

After, you have to work every day and be patient and diligent until you start to see results. The main trick is to practice every day by using your brain.

In fact, recent studies have showed that the only way you can have a positive outcome is if you are focusing. For example, usually after 15 minutes of a training section, you can improve your memory and cognitive process.

Another options is to meditate, take your time to know what you want to reach and then go ahead. The second step is to have a proper diet to improve your responsiveness and mental process.

The best way to fight dehydration is to drink water correctly, not only when you are thirsty because it is already too late. So you might want to consider carrying a bottle of water with you and bringing it everywhere.

Then, remember that some foods are good source of water, especially fruits.

Furthermore, there are a variety of foods that can help clear your brain.

For example blackcurrant has vitamin C, which increases mental agility and tomatoes have lycopene, which can help fight dementia in elder age.

To prevent a cognitive decline, a good intake of Vitamin E is suggested (nuts vegetables, asparagus, olives, seeds, eggs, brown rice and wholegrain).

The third step is to find a leisure, a relaxing activity that can keep you away from the stress of your daily life. Take up a hobby, because your brain needs, over work and study, extra activities that will contribute to make you smarter.

For example practising yoga is recommended to decrease errors of perception, memory and motor function. But don’t forget to keep time to sleep fairly every night since it is decisive for brain function and reaction time.

Finally you need to test yourself. Don’t be afraid to make mistakes, rather these can help you on your personal and professional growth. At the end of every day, you can do a report about your daily work, perhaps by splitting your focal point and taking 1 hour to reviewing all that you’ve done.

The future of communication

The world of business depends on consumers’ way of thinking and feeling. In the last few years a new economics field called Neuromarketing has emerged. It consists in applying the techniques belonging to the field of neuroscience to marketing studying the effects that advertising and other forms of communication have on the human brain. The aim is to be able to foresee consumer’s behavior. In other words, it consists in navigating through the consumer’s emotions regarding what they want. Neuromarketing is an advanced discipline, whose goal is to investigate and study the brain processes that enlight the behavior and decisions of people in the field of action of traditional marketing (market intelligence, product design and services, communication, pricing, branding, positioning, targeting, sales and channel). In this way, one can read the consumers’ mind, understand their desires, which is what motivates them, in their view, to make the decision to do better deals or to consume a product or service, regardless of the size of the organization you work with, the product you want to sell or the type of consumer you appeal.

The old rules of the Marketing and Communication will soon be completely replaced. Indeed, the most innovative companies are already appliyng the new standards related to the concepts of Neuromarketing (Adidas, Nike, Ikea, Coca Cola, Google, Apple) are overcoming well the very difficult economic times.

Recent studies on Neuromarketing have showed that the brain, over the right hemisphere (the center of conceptual thought and metaphorical) and the left hemisphere (the center of logical and linear), is divided into three different parts, each of them having a specific function:

  • The Rational Brain (thinking), the cerebral cortex that processes rational data and shares its conclusions with the other two;

  • The Brain Intermediate (listening), process the emotions and deep feelings with the other two brains;

  • The Brain Primitive (deciding), takes into account the information coming from the other two and makes the decisions.

A positive communication needs to stimulate the 3 areas. The future is about Behavioral Economics, which is a branch of economics that explains how economic decisions are made regarding to the requirements of conventional economic theory, based on full and total rationality. Thus, these sciences will enable marketers, manager, consultants but even an average person to make wise and informed choices in the future.